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Wednesday, September 26, 2007

The EditShare Value Proposition

EditShare is more than shared storage - it is workflow and collaboration tools for creative teams. Since its launch in 2004, EditShare has been pioneering advanced file-based workflows and delivering best in class shared storage products for media driven companies throughout the world.

* EditShare is the first and only non-Avid solution to offer Avid Project Sharing
* EditShare is the first storage solution to support 10 Gigabit Ethernet
* EditShare is the first to offer true Project Sharing for Apple Final Cut Pro
* EditShare is the first to deliver a Portable Shared Storage Solution

Check out EditShare's new PDF, The EditShare Value Proposition, to learn more about the benefits of EditShare. The PDF covers the following topics:

* The Benefits of Centralized Storage
* Standards Based Network Connectivity
* The Ultimate in Media Sharing
* EditShare's Powerful Project Sharing
* Access Control and Rules Based Management
* Efficient Protected Storage
* Integrated Synchronization/Backup Tool
* iSCSI Option
* EditShare ESA - Extreme Scalable Architecture

The EditShare Value Proposition

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Monday, September 24, 2007

Creative Mac calls BCC 5 an "Absolute Buy", gives 10 out of 10 rating

"Boris Continuum Complete 5 is an exceptional plug-in set for Apple Final Cut Pro and Motion, and I could go on for hours about all the effects and how great they are. The amount of thought that went into this plug-in set is obvious, and Boris is moving this plug-in set forward by leaps and bounds. Don't let the $895 price tag scare you away, as there are a few plug-ins in this set that if you were to buy separately, would almost cost you the same as BCC 5 itself. For all the users of Boris Continuum Complete who haven't upgraded to version five, what are you waiting for, and for everyone else, head on over to www.borisfx.com to download the free demo. You won't be disappointed."

Read the review

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Thursday, September 20, 2007

Hollywood-DI Streamlines Feature Film DI Workflow with Bluefish444

Hollywood-DI, a boutique post-production facility based in West Hollywood, California, and specializing in digital intermediate (DI) workflows, is using the Bluefish444 HD|Lust video card for its DI feature film projects.

Providing a cost-effective color correction and finishing service for Independent Filmmakers, Hollywood-DI has both an Apple-based workflow via Apple Final Cut Pro and Color, and a DPX based workflow with ASSIMILATE SCRATCH. The QuickTime and DPX workflows all share the same 20TB SAN which allows Hollywood-DI to grade movies in both SCRATCH and Color. Hollywood-DI acquired the HD|Lust to capture HDCAM-SR and HDCAM tapes to DPX or QuickTime. With the HD|Lust, Hollywood-DI has a powerful tool for building its digital workflow. The HD|Lust card streamlines data capture and layback and increases productivity for all of Hollywood-DI's creative and post processes.

Hollywood-DI typically receives work that has been shot on 35mm and scanned to HDCAM-SR tape or which has been shot directly onto HDCAM-SR tape from digital cinema cameras like Sony's F23 or Thompson's Viper. Hollywood-DI is able to ingest with HD|Lust onto the SAN and then grade either via Apple Color or ASSIMILATE SCRATCH.

The HD|Lust is used for input and output. This allows Hollywood-DI to take sequences of DPX from the tape, do the color correction, and then layback out to tape. Hollywood-DI primarily uses the HD|Lust card in conjunction with SCRATCH and Color for capturing, conforming, color grading, and mastering of its projects. Additionally, HD|Lust's ability to capture in native DPX format is a key advantage as Hollywood-DI can share the files with all its departments, especially the VFX artists.

In addition to high-profile features such as 'Superman Returns', Hollywood-DI has used HD|Lust on independent films such as 'Still Green' and 'Dark Streets'. The digital workflow process that Hollywood-DI has created is especially suited to independent filmmakers, who frequently record to HDCAM and HDCAM-SR tapes and who need a cost-efficient method for grading and handling VFX shots on their feature films. With the Apple and Windows-based systems connected to a SAN, Hollywood-DI can offer independent filmmakers and studios high-quality finishing services at a reasonable price point.

Neil Smith, Managing Director of Hollywood-DI, adds, "We've been impressed with both the HD|Lust card and the world-class support provided by Bluefish444. When ingesting 90 minutes (1.5 terabytes) of DPX files, to be able to ingest accurately from an EDL and then layback accurately is critical. The HD|Lust is reliable, accurate and fast. To put it simply, it really works. It is the best card on the market for capturing both 10 bit RGB 4:4:4 and 8 bit 4:2:2 movies." He continues, "We're known for providing high caliber color correction work without breaking the budget, and we continually investigate systems that will allow us to provide the caliber of service our clients have come to expect and as they move forward with new technologies. Bluefish444 has met that need to date and we continue to expect good things from them as we all move forward into the 2K/4K realms."

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Monday, September 17, 2007

EditShare Ships Apple Final Cut Pro Project Sharing, iSCSI Support, and a New Archiving Option

EditShare Version 5.0 is now shipping with new, much-anticipated workflow capabilities: Project Sharing for Apple Final Cut Pro, iSCSI support, and a brand new Archiving option for cost-effective file backup.

Project Sharing for Apple Final Cut Pro Editors
The new EditShare Project Sharing feature for Apple Final Cut Pro (FCP) allows FCP editors to instantly see, copy, or revise the work of colleagues with the assurance that a bin, sequence, or project will never be accidentally deleted or overwritten. The new EditShare Project Sharing feature for FCP editors is seamless, eliminating time-consuming exporting and importing of XML files and duplication of FCP project files. This same outstanding capability was made available to Avid editors in 2006. To date, EditShare is the only developer to offer project sharing for both Avid and Apple editors.

Support for iSCSI
New iSCSI support lets customers simultaneously enjoy the advantages of a SAN and a NAS. Users may enjoy the ease, simplicity, and power of a file-level sharing NAS while benefitting from the block-level, SAN-type connectivity required for applications such as Digidesign Pro Tools and Avid DS Nitris.

EditShare Archive
EditShare Archive is a new option that can be added to an EditShare for cost-effective file backup. Archive is compatible with EditShare Media Spaces. If there is a problem with an EditShare - if it is stolen or damaged - EditShare Archive can be brought up as an EditShare server in a matter of minutes. Archive is integrated with EditShare for automating archiving and backup.

About Version 5.0
Already deployed by some of the largest post facilities and broadcasters around the world - including Australia's Cutting Edge and ION Media Networks in the U.S. - the new EditShare release adds significant enhancements to its core capabilities. Version 5.0 includes "plug and play" packaging for easy deployment, a streamlined file management structure to organize media files with greater speed and ease, and daily "health" reports on server activity. Improved Avid Project Sharing enables users to move nested folders and bins without having to worry about permissions. An optimized 'Administration Rights' tool grants specific access/controls on a per user and per media space basis.

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Thursday, September 06, 2007

Bluefish444 Releases Symmetry v3.5 Acquisition, Review, and Playout Software with New ASSIMILATE SCRATCH Integration

Powerful command line interface increases ease of use and automation in ASSIMILATE SCRATCH and other 3rd-party software applications

Bluefish444 has announced the immediate availability of Symmetry v3.5, its powerful acquisition, review and playout software applications for Windows. Supporting a range of industry-standard file formats, Symmetry gives graphic artists a cost-effective, easy-to-use tool to frame-accurately acquire, review, and playout video projects in YUV or RGB color space. Symmetry supports playlist, clip editing, and EDL import features, alleviating the need to use a complicated NLE package for preview and basic editing processes. Symmetry is bundled free with every Bluefish444 retail video card.

Symmetry v3.5 offers a new command line interface, giving Bluefish444 software development partners the ability to use the core functionality of Symmetry without directly operating Symmetry's user interface. A third-party software application that has engineered support for Symmetry's command line interface is automatically able to capture and playback clips and EDLs from within its own user interface - without operating the Symmetry user interface.

The Symmetry command line interface was developed through close consultation and cooperative engineering with ASSIMILATE. ASSIMILATE's SCRATCH customers are now able to automatically create a CONstruct from captured media through Symmetry, then playback clips from within SCRATCH without having to exit the SCRATCH user interface. Through additional co-engineering between Bluefish444 and ASSIMILATE, SCRATCH customers will also be able to batch capture clips and EDLs and batch export EDLs.

"SCRATCH customers have been using Bluefish444 Symmetry for video ingest and conversion to data and output for quite a while. Bluefish444 has listened to our users and Symmetry v3.5 is a direct example of this," says Jeff Edson, CEO of ASSIMILATE. "Now SCRATCH users can take advantage of the power of Bluefish444 hardware and Symmetry integrated within SCRATCH. This command line ability in Symmetry, with the XML capabilities of SCRATCH, makes for easier implementation and mastering of the workflow."

Symmetry v3.5 is available as a free update to all Bluefish444 video card customers via the Bluefish444 version 5.4.12 installer.

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Wednesday, September 05, 2007

Boris Blue 2 Now Available

Now available as an Avid AVX plug-in as well as a standalone application

Boris Blue 2

Boris Blue 2 is an Avid AVX plug-in and standalone 3D compositor for Windows XP. Based on the familiar Boris interface, Blue is designed for video editors and compositors who want to create stunning 3D looks without the learning curve and render times associated with 3D applications.

Perfect for post facilities with client-supervised sessions or demanding deadlines, Blue uses the latest-generation NVIDIA GPU-based graphics cards to provide an interactive effects design experience. Blue delivers real-time processing of 2D and 3D effects as well as real-time playback of video and audio media. Users can adjust effect parameters during playback, a "front room" capability that is ideal for working side by side with clients. The fast export to disk, including hardware rendered anti-aliasing, motion blur, and 3D shadows, provides significant time savings.

What's New in Blue 2 | System Requirements | 14-day Trial Version

New Podcast! Boris Blue 2 Overview

Check out this new podcast for an overview of Boris Blue 2...

Boris Blue 2 Podcast

Watch Podcast in iTunes

If this link does not work for you, please follow these instructions:

1. Copy this link to your clipboard: http://feeds.feedburner.com/BorisPodcast

2. Launch iTunes. Go to Advanced > Subscribe to Podcast...

3. Paste http://feeds.feedburner.com/BorisPodcast and click OK

Don't have iTunes? Watch the Podcast Now

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